Meet Lauren
Founder & CEO
A cafe owner who created a pocket-sized, versatile reusable lid (to replace plastic lids that take 450 years to break down) so coffee lovers could enjoy a cup of coffee without harming the planet.
Prepare your excited faces, busy-bees, the “I forgot my cup” squad, skinny jean lovers, small-bag carriers, tree-huggers, style-icons the “sorry I'm late” club and coffee-comes-first believers far and wide. The time has come…
Lydy Has Arrived.
A Lid-le Moment Of Inspiration
On a busy day like any other busy day, I executed a flawless “mum-in-a-rush” parallel park, filled my arms with an impossible number of bags, miraculously unbuckled my daughter with balancing skills that would make a trapeze artist envious, scooped her up and rested her firmly on my hip.
As I’m sure you can already imagine from this image, me and caffeine go hand-in-hand. So carrying more bags than a Kardashian's assistant, I miraculously freed a hand to begin the daily ritual of rustling around bag- by-bag to find my reusable cup.
A sigh of relief came mere seconds after feeling the glass and pulling it out and into the daylight. Unfortunately, quicker than the sigh of relief came, it was gone. Replaced with a loud gasp as somehow and someway I felt my fingers release the cup and watched in slowmotion-esque terror as the glass shattered all over the ground.
Believe it or not, this had not been a one-off incident. On this particular occasion however, I silently cursed the shards of glass surrounding me, I found myself asking one game-changing question…
“Why Isn’t There Just A Lid That Fits On Any Cup?”
I dwelled on this thought and in a Hollywood-style moment of clarity envisioned the whole thing. The business, the customer, the design, the mission, the planet, everything. It was all there and I could see it clear as day.
Two years later, an unimaginable amount of time, hard work and grit and finally Lydy has ventured out into the world.
Never again will coffee-lovers have a guilt-driven cafe visit from forgetting to wash or bring their cup. Never again will we be late to the office because we forgot that our cup was in the dishwasher. Never again will you have to carry heavy glasses in bulky bags, or watch helplessly as glass cups smash to the floor.
Lydy is here to make sustainability sexy and, with a whole range of hot colours to choose from.
The Design
I didn't want Lydy to just be a basic lid, I specifically made a point of asking the Industrial Designers for a versatile lid that was eco friendly. Lydy had to fit all standard size take-away cups and be functional on paper, ceramic and glass. I wanted Lydy to have the ability to fit into every lifestyle with ease.
Have a question?
Feel free to contact me directly
Lauren@lydy.com.au